From the Editors’ Desk…

JOMSAH is primarily designed to be a research journal which highlights the innovative and pioneering research works in all fields of learning and research. It is funded and well supported by the management of Nadar Saraswathi College of Arts & Science, Theni with a holistic mission to spread knowledge and research all over the world. Started in December 2014, it has so far made its trail-blazing streaks in the field of management, science and humanities. It is a multi-disciplinary journal, which encourages the researchers at all level to write and enrich the existing knowledge.

We are happy that the JOMSAH, which has been in the print right from December 2014, now also enters into the world of web.

We thank and remember the help rendered by the management of Theni Melapettai Hindu Nadargal Uravinmurai and the contributors for their steady support.

Goal:

• To publish insightful and influential research on international level.
• To publish manuscripts with cutting-edge research that breaks new ground, rather than merely making an incremental contribution to international business.
• To encourage quantitative and qualitative research methodologies and conceptual theory – development papers, empirical hypothesis testing papers and case-base studies as well.